Esprit: original fashion from the boot of a car
The history of the company associated with this lifestyle brand began in 1968, when Susie and Douglas Tompkins drove through California and sold clothes they had made themselves from the back of their camper van. Bursting with a positive attitude to life, the collections emphasised a young, fresh personality with their contemporary style and varied looks. In 1979, a year after Esprit set up branches in Hong Kong and Germany, John Casado designed the famous logo with the E reduced to three horizontal bars, which today is one of the best known in the international fashion world. In 1987, Susie and Doug Tompkins made the public aware of the growing threat from AIDS and Esprit expanded into the Netherlands, Taiwan Belgium and Denmark. Just two years later, the company was already holding sway in the UK, France and Norway. In 1995, products such as watches, eyewear, socks and homewear were included in the range.
The American fashion company was now represented in 44 countries and stood at number 28 on the list of best known brands in the US. The new millennium saw sport, baby clothes and toy collections added to the range. Esprit designs more than 20,000 products for women, men and children every year, some which can be found in the Esprit Outlet in the OUTLETCITY METZINGEN.