Puma: Sport, Lifestyle, Fashion
The brand combines sports, lifestyle and fashion influences. The label enthuses its varied clientele with on-trend sneakers and innovative sports clothing. Spontaneity and individuality with a touch of traditional sport heritage style are reflected in the products.
Particularly the fashionable Puma trainers are very much to the taste of many buyers and undergo constant new development. Where this is concerned, Puma has always adhered to four principles: tradition, sport, technical innovation and design. The designers repeatedly reproduce successful sports shoes from the 1960s and 1970s; these can often be found in the Puma factory sale in Metzingen.
Where this label is concerned, sport includes football, running and motor sport, plus futuristic trends and extreme sports. However, it also means sporting performance and relaxation for business travellers who would like to do some sport whilst they are away or fashion-conscious customers looking for some sporting luxury.
From a shoe manufacturer to the best known sports label in the world
Puma is one of the largest manufacturers of sport articles in the world and is based in Herzogenaurach in Franconia, Germany. The company was founded as a shoe factory by Rudolf Dassler in 1948. Originally, he worked with his brother "Adi" Dassler, but following disputes and differences of opinion and diverging ideas on how to do business, Rudolf Dassler took the step of founding his own company, which he called Puma.
The world-famous company was the outfitter for 12 of the 32 teams in the football World Championships in 2006, including the competition winners, Italy.
Puma has developed from a sought-after sports label to one of the hippest and best-known lifestyle brands in the world.