adidas is part of sports history
adidas is THE outfitter at all major tournaments worldwide and many world championships.
The company's name is derived from that of its founder, Adolf Dassler – his nickname "Adi" combined with the first three letters of his surname.
adidas first found international success in the 1950s at the "Miracle of Berne", when the German national football team won its first World Championship in innovative boots created by Adi Dassler. Adi Dassler continued to devote himself to creating shoes for sportsmen and women with the aim of improving their performance. Hardly surprising then, that various sportsmen, including the legendary runner Emil Zatopek, have broken records and won gold medals in adidas shoes. Germany were again wearing adidas shoes when they beat Holland 2:1 in the World Cup Final in 1974. After a short while off form in the 1980s, adidas staged a comeback in the 1990s and following a series of successes, notably at large sporting events, is now better placed than ever. The sports brand is going from strength to strength and has never been so popular; sixty years on, it is still producing innovative footwear and sportswear which help athletes to deliver optimum performances; a current example is the new adizero f50, the fastest football boot of all time. Furthermore, adidas maintains close relationships with celebrities from the worlds of sport and fashion such as the footballer David Beckham or the designer Yohji Yamamoto; it outfits world-class footballer Messi and the Spanish team, who are the World and European champions. adidas has been part of sporting history from the beginning, and the end is not yet in sight.