Ouletcity Metzingen is a magnet for fashion lovers worldwide. The true City of Fashion attracts over 4 million visitors per year. The business unit of OUTLETCITY AG has been a trendsetter from its inception as it is considered a pioneer of factory outlet centres in Europe.
Aiming to fully digitalise its business, Outletcity launched the eponymous online shop in 2012 and again confirmed its role of precursor. The vision to offer every visitor the best shopping experience at any touchpoint is inspiration and motivation at the same time and is worked towards every day with passion and a spirit of innovation. Similar to the past, when the home of Hugo Boss was already well known for its thriving textile industry.
Ouletcity Metzingen is a magnet for fashion lovers worldwide. The true City of Fashion attracts over 4 million visitors per year. The business unit of OUTLETCITY AG has been a trendsetter from its inception as it is considered a pioneer of factory outlet centres in Europe.
Aiming to fully digitalise its business, Outletcity launched the eponymous online shop in 2012 and again confirmed its role of precursor. The vision to offer every visitor the best shopping experience at any touchpoint is inspiration and motivation at the same time and is worked towards every day with passion and a spirit of innovation. Similar to the past, when the home of Hugo Boss was already well known for its thriving textile industry.
Key Facts
4,2
Million
visitors per year
380
Brands
in Metzingen & in the Online Shop
185
nationalities
visit Outletcity
300
staff members
work for Outletcity
1995
Foundation of Outletcity
Uwe and Jochen Holy found the Holy GmbH & Co. KG as a real estate management company. The properties which the company manages and develops are the starting point of today’s Outletcity Metzingen.
1997
First Factory Outlet Center in Germany
The brands Bally, Escada and Joop!, alongside Hugo Boss, are the foundation for the further development of Outletcity Metzingen. The first factory outlet centre in Germany Is born.
2012
First Outlet with its own Online Shop
The first online shop of an outlet destination is successfully launched: outletcity.com. Today the shop offers a selection of over 300 premium and luxury brands.
2018
International Premium & Luxury Brands on site
Over 100 international premium and luxury brands are currently represented at Outletcity Metzingen in flagship outlet stores that are in no way inferior to the full price stores.
2019
Outletcity expansion
The overall area has been increased significantly and the world’s largest Boss oulet store opened. At the same time the OUTLETCITY CLUB including the OUTLETCITY APP was launched.
1995
Foundation of Outletcity
Uwe and Jochen Holy found the Holy GmbH & Co. KG as a real estate management company. The properties which the company manages and develops are the starting point of today’s Outletcity Metzingen.
1997
First Factory Outlet Center in Germany
The brands Bally, Escada and Joop!, alongside Hugo Boss, are the foundation for the further development of Outletcity Metzingen. The first factory outlet centre in Germany is born.
2012
First Outlet with its own Online Shop
The first online shop of an outlet destination is successfully launched: outletcity.com. Today the shop offers a selection of over 300 premium and luxury brands.
2018
International Premium & Luxury Brands on site
Over 100 international premium and luxury brands are currently represented at Outletcity Metzingen in flagship outlet stores that are in no way inferior to the full price stores.
2019
Outletcity expansion
The overall area has been increased significantly and the world’s largest Boss oulet store opened. At the same time the OUTLETCITY CLUB including the OUTLETCITY APP was launched.
