Ouletcity Metzingen is a magnet for fashion lovers worldwide. The true City of Fashion attracts over 4 million visitors per year. The business unit of OUTLETCITY AG has been a trendsetter from its inception as it is considered a pioneer of factory outlet centres in Europe.
Aiming to fully digitalise its business, Outletcity launched the eponymous online shop in 2012 and again confirmed its role of precursor.
The vision to offer every visitor the best shopping experience at any touchpoint is inspiration and motivation at the same time and is worked towards every day with passion and a spirit of innovation. Similar to the past, when the home of Hugo Boss was already well known for its thriving textile industry.
The vision to offer every visitor the best shopping experience at any touchpoint is inspiration and motivation at the same time and is worked towards every day with passion and a spirit of innovation. Similar to the past, when the home of Hugo Boss was already well known for its thriving textile industry.
4,5
Million
visitors per year
380
Brands
in Metzingen & in the Online Shop
185
nationalities
visit Outletcity
300
staff members
work for Outletcity
Outletcity Metzingen Milestones
1924
A name that enters fashion history
The establishment of the Boss tailor shop by Hugo
Ferdinand Boss is of high significance for the origins of the
Outletcity. Over the following years, Boss suits take men’s
fashion by storm.
1972
Number 1 in factory sale
Grandsons Uwe and Jochen Holy manage the company and start
the first factory sale. A simple idea that positions the company as a
pioneer.
1997
Number 1 in Germany
The brands Bally, Escada and Joop!, alongside Hugo Boss, are the foundation for
the further development of Outletcity Metzingen. The first factory outlet in
Germany is born.
2012
Number 1 in the online environment worldwide
The first online shop of an outlet destination is successfully launched: outletcity.com. Today the
shop offers a selection of over 350 premium and luxury brands which in part differ from the range in
Metzingen.
2019
New look, new perspective
The year of highlights! In Metzingen the new Gaenslen & Völter Areal
section opens with 16 additional stores including the world’s largest
BOSS outlet. At the same time, the launch of the Outletcity
app takes shopping to a smart level. The digital tool provides visitors
with a shopping assistant and the Outletcity Club with its benefits:
members collect points and are rewarded for their loyalty
2020
Largest outlet in Europe*
New protagonists augment the portfolio of Outletcity: with the opening of the
new area Enzian Höfe Home, Beauty & Living stores provide a first-class shopping
experience that reaches into one’s home.
2023
Metropole flair for extended stays
The grand opening of the fashion and lifestyle Moxy hotel is one of the great highlights of the year. Tommy's coffee and their new outdoor terrace with a chic courtyard ambience is also being celebrated alongside THE GALLERY, a new location that can be used as an event space for art and culture, networking or celebrations in a private atmosphere.
2024
New Outletcity Welcome Center
With the opening of the new Welcome Center, all of our information and services will be united under one roof. The stylish ambiance houses concierge services that leave no guests wish unfulfilled thanks to their expertise in tailored experiences. A curated circle of guests is also afforded exclusive acces to a private room: The Lounge. And The Atalier's exquisite atmosphere is the perfect space to enjoy professional style coaching and find the perfect outlet with our Personal Shopping experience.
Largest Outlet in Europe / Europe’s Outlet No. 1
The experts from Ecostra agree
- Outletcity Metzingen is the largest outlet in Europe
- According to the market report "Outlet Centres in Europe", p. 28 (December 2024) produced by Ecostra GmbH, Wiesbaden
Highest accolade: Largest outlet in Europe by sales area or size
* By sales area or size - Market report "Outlet Centres in Europe", p. 28 (Dezember 2024) produced by ecostra GmbH,
www.ecostra.com/wp-content/uploads/2024/12/outlet-centres-europe_2024-12.pdf 
