A long process
WMF products must undergo a long process before they are ready for sale. First of all, analyses of trends in habits, style and values are carried out. Information from various trend and styling organisations throughout Europe, market research and the company's own observations and experience form the basis on which to generate ideas. Then prototypes are developed which are equivalent to the original in material, shape, colour and function. Adjustments to optimise shape during this development process are in the tenth of a millimetre range. Five times every year, a committee consisting of marketing and product development and sales teams and the management board come together to vote on whether the WMF product should be developed further or launched on the market.
Eventful living with WMF
WMF makes cooking, eating and drinking an event to enjoy, both at home and when dining out. Great customer benefits, unique design and high quality make WMF a globally popular manufacturer of household and cookware. The focus is always on the customers' requirements. WMF's achievements are characterised by extensive expertise and reliability. Thanks to systematic investment in technology, WMF is able to extend and maintain its competences constantly. The responsible use of resources is a matter of course for WMF. All the production locations have an efficient environmental management system which WMF is constantly improving. The most up-to-date factories for cutlery, table implements, knives and coffee machines are the result.