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Discover the brand in the BOSS Outlet Store.

The Hugo brand, founded by Hugo Boss, designs smart looks with cool accents and thus inspires its young trendsetters. The Hugo collection is available for men and women in the Boss Outlet Store and offers the right outfit for every occasion.

The Hugo collection is available for men and women in the Boss Outlet Store and offers the right outfit for every occasion.

HUGO on the Online Shop¹

HUGO for women HUGO for men

About the brand

Hugo Sale at Metzingen

The HUGO collection is designed for those who take their own approach to style, offering a full range of tailoring and casual pieces with fashion-forward attitude.
HUGO Menswear presents sharp cuts and clean designs that stand outside of the status quo. With tailoring at its core and a strong casual influence, HUGO questions the established notions of menswear to create clothing for those who lead rather than follow. The HUGO man’s only rule when it comes to style: being his authentic self and nothing else.
The HUGO Womenswear collection offers styles filled with bold attitude, ranging from modern tailoring to life-of-the party dresses and casualwear. There are no rules. Everything can be mixed with everything. The HUGO woman sees fashion as a form of self-expression and understands the transformative power of clothing.