Diesel: The driving force that fuels the fashion industry
All the Diesel collections begin with a journey on which to find ideas. The creative team flies to the furthest corners of the earth to look for inspiration from everything and everyone. The designers return with notes, photos and finds which are melded in a lively brainstorming session to a collection theme. This is where the unique Diesel style comes from: unusual style for fashion mavericks. What makes the look what it is? The uncomplicated vibe typical of Diesel, a rustic leather jacket over a delicate dress, worn with unusual leggings. The brand leads the way in new looks, manufacturing methods and quality control, making the label a guarantee of outstanding products.
Diesel – a philosophy of life
The Italian fashion label Diesel was founded by Renzo Rosso in 1978 and almost immediately became a cult brand. Renzo Rosso allows his designers complete freedom. They must follow just one instruction: they should create fashion for independent people, who go their own way and who express their attitude in their clothes and their style.
With over 800 combinations of styles and washing, denim is at the absolute heart of Diesel and thanks to its durability and its high-quality workmanship, an absolute must-have. Diesel is one of the few jeans brands which succeed at the total look – this is certainly down to the special campaigns for which the on-trend label has stacked up prizes. Diesel attracts new fans from all over the world every day. Despite its now enormous size, the philosophy of this successful company has remained the same since its foundation: passion, individuality and fashion which does not follow trends, but creates them.