s.Oliver: modern, versatile and authentic
Fans of the fashion label enthusiastically seek out its modern styles at affordable prices. Many economically priced basics can be combined perfectly with each other to reflect the hip metropolitan look. This well-liked fashion label offers everything you could possibly want, from romantic and playful basics to classically elegant on-trend items. s.Oliver fashion stands for unpretentious, authentic, honest products at a fair price, of excellent quality and tradition. Social commitment is also important to this lifestyle company. It campaigns for better living and working conditions for small-scale farmers in Africa with the "Wool for Africa" project, for example.
s.Oliver: A brand with celebrity fans
s.Oliver was founded in 1969 in Würzburg in Germany by Bernd Freier and is now one of the leading fashion and lifestyle companies in Europe. Initially working from an area measuring 25 m2, "Sir Oliver" sold trendy fashion for men; a few years later, Bernd Freier commissioned his first shirt collection. s.Oliver rapidly developed into an aspirational trend brand, with collections for men, women and children. In 1990, the fashion label expanded for the first time outside Germany, into Austria. Several sportsmen and celebrities have had a role in various advertising campaigns for s.Oliver, including Dirk Nowitzki, Anastacia, Dieter Bohlen and David Garret. Different design teams produce 12 collections for each of the ten product lines; they include s.Oliver Accessories and the popular Plus Size line. The fashion company's brands are available in over 30 countries.