Levi’s® Jeans: the most famous denim product of all times
Twenty years after he founded his company, Levi Strauss received the patent for his new method of manufacturing jeans. The corners of the pockets were riveted, reinforcing weak parts of the garments to make them last longer. Today they are the most successful, best known and most frequently imitated denim product of all time and famous for their strength and durability – the company's logo shows two horses trying in vain to pull apart a pair of Levi's®. Indeed, in another testament to their robustness, the entire US army was issued with jeans during WWII. Levi's® 501®s are particularly popular with die-hard fans of the brand: they adapt to every trend without losing their authenticity.
Levi’s®: 150 years of blue jeans
Innovative and versatile, for 150 years the jeans label has been a source of excitement to people of every generation throughout the world (but primarily the young and the young-at-heart) with women's, men's and children's clothing based around the jeans style classic. Levi's® stands as much for timelessly authentic jeans-based looks as for innovative and cutting edge fashion – fitting in with every style from elegant through bold to laid-back.