The collections in the BOGNER Shop in Metzingen
In an idyllic atmosphere the BOGNER outlet in Metzingen offers a fantastic selection of fashion and sports collections from BOGNER. The BOGNER SPORT luxury skiing and golfing wear brand creates a connection from sportiness and functionality to fashion and zeitgeist. BOGNER WOMAN is sporty and feminine women's fashion with effortless elegance and discreet luxury. These are complemented by the SÔNIA BOGNER designer collection – high-quality, cosmopolitan, feminine, functional and relaxed. The men's collection covers a wide spectrum, from business to outdoor. For the younger target group there is a laid-back collection which combines active wear and street fashion – BOGNER FIRE+ICE.
Outfitters for the German Olympic team
From its beginnings as a small producer in a Munich courtyard, the brand with the capital B quickly developed into an international label. Represented in over 30 counties, the BOGNER product lines and licenses cover a broad spectrum of sport and fashion. The brand become known throughout the world for sophisticated sportswear and particularly for the invention of stretch stirrup pants, dubbed "The Bogners" in the US. 1936 saw the sports brand pass another milestone: the German team wore BOGNER clothing for the Winter Olympics in Garmisch-Partenkirchen and have continued to do so to this day. In 1955, Maria Bogner invented the first ever branding: the letter B as a chic trademark on all the zips used in the label's clothes.
In addition to three prizes for perfume, the company was awarded silver for its BOGNER Ski line in the Federal Republic of Germany's Design Prize in 2000. The label received another award for its unique homeshopping publication, a combination of catalogue and magazine.