Authentic looks at the Superdry outlet

At the Superdry premium outlet at Outletcity Metzingen near Stuttgart, the British brand showcases authentic fashion at attractive prices, drawing inspiration from American and Japanese street style. The brand’s distinctive aesthetic reflects the varied interests of its founders, James Holder and Julian Dunkerton – from Japanese iconography to slim silhouettes and vintage Americana.

The Superdry story: from graphic tees to global collections

Superdry was born in 2003 on a trip to Tokyo, where its founders had the idea to blend the American looks of the 60s and 70s with Japanese graphic design and the values of British tailoring. What began with five boldly printed T-shirts quickly grew into a global success. Today, the brand launches up to 2,500 pieces per season – and its outlet stores, including the one in Metzingen, offer international fans plenty of affordable finds.

Every Superdry collection has been crafted with care, helping the brand carve out its own niche and open numerous Superdry outlets around the world. While early growth was driven by menswear classics like the Superdry hoodie and signature jackets, since 2007 the Superdry range for women has played an equally important role. Visit the Superdry outlet at Outletcity Metzingen – just like a warehouse sale – and discover a wide selection of discounted favourites, or browse the Superdry sale for women and the Superdry sale for men on the Online Shop for permanently reduced prices.