1924 – A name that enters fashion history
The establishment of the Boss tailor shop by Hugo Ferdinand Boss is of high significance for the origins of the Outletcity. Over the following years, Boss suits take men’s fashion by storm.
About Us
Welcome to Outletcity AG
...the company behind Europe's largest outlet¹ and one of the world's most successful shopping destinations. As the initiator of the prestigious Outletcity Metzingen project and a leading expert in the fields of real estate, retail and digitalization, we are shaping the future of the outlet business with innovative concepts, passion and strategic foresight.
You can reach our administration under the following contact options:
OUTLETCITY AG Hugo-Boss-Platz 4 D-72555 Metzingen
With over 170 brands in more than 130 stores, Outletcity Metzingen is a magnet for all fashion enthusiasts worldwide. As a true City of Fashion, it attracts more than 4.5 million visitors a year. The OUTLETCITY AG brand has been trend-setting from the very beginning, as it is considered a pioneer for factory outlet centers throughout Europe. In order to fully digitalize its business, Outletcity launched the online store of the same name in 2012, once again successfully demonstrating its role as a pioneer.
The vision of offering guests the best shopping experience at every touchpoint is both an inspiration and a motivation. The company works on this every day with passion and a spirit of innovation. Just like in times gone by, when the home of Hugo Boss was already known as a flourishing textile industry.
Outletcity Metzingen Milestones
1972 – Number 1 in factory sale
Grandsons Uwe and Jochen Holy manage the company and start the first factory sale. A simple idea that positions the company as a pioneer.
1997 – Number 1 in Germany
The brands Bally, Escada and Joop!, alongside Hugo Boss, are the foundation for the further development of Outletcity Metzingen. The first factory outlet in Germany is born.
2012 – Number 1 in the online environment worldwide
The first online shop of an outlet destination is successfully launched: outletcity.com. Today the shop offers a selection of over 400 premium and luxury brands which in part differ from the range in Metzingen.
2019 – Brand relaunch
As a result of the new strategic company orientation, which was flanked by the newly developed Gaenslen & Völter Areal with 16 additional stores and celebrated by the opening of the world's largest BOSS outlet, the logo has also changed: modern, high-quality and clean. At the same time, the introduction of the Outletcity App takes shopping to a smart level, which goes hand in hand with the O/Club: O/Club members collect points and are rewarded with bonuses for their loyalty.
2020 – Largest outlet in Europe¹
New protagonists augment the portfolio of Outletcity: with the opening of the new area Enzian Höfe Beauty, Home & Living stores provide a first-class shopping experience that reaches into one’s home.
2023 – Metropole flair for extended stays
The grand opening of the fashion and lifestyle Moxy hotel is one of the great highlights of the year. Tommy's coffee and their new outdoor terrace with a chic courtyard ambience is also being celebrated alongside THE GALLERY, a new location that can be used as an event space for art and culture, networking or celebrations in a private atmosphere.
2024 – New Outletcity Welcome Center
With the opening of the new Welcome Center, all of our information and services will be united under one roof. The stylish ambiance houses concierge services that leave no guests wish unfulfilled thanks to their expertise in tailored experiences. A curated circle of guests is also afforded exclusive acces to a private room: The Lounge. And The Atalier's exquisite atmosphere is the perfect space to enjoy professional style coaching and find the perfect outlet with our Personal Shopping experience. Metzingen has an extraordinary history, which can be experienced interactively in a fascinating way in The Museum in the heart of the outlet city.
Largest Outlet in Europe¹
The experts from Ecostra agree
- Outletcity Metzingen is the largest outlet in Europe
- According to the market report "Outlet Centres in Europe" ¹
Highest accolade: Largest outlet in Europe by sales area or size
¹ By sales area or size - Market report "Outlet Centres in Europe", p. 32 (June 2025) produced by ecostra GmbH, Wiesbaden
Further information OUTLETCITY AG
Discover moreEnergyDiscover moreOUTLETCITY AG also takes care of the energy supply.
Show career opportunitiesCareerShow career opportunitiesA wide range of career opportunities can be found in our stores or behind the scenes!
Contact Outletcity AG
Discover moreTourism & Group bookingsDiscover moreBenefit from exclusive advantages for your groups & employees.
Discover morePressDiscover moreIn the press area you will find all relevant information about Outletcity AG and Outletcity Metzingen.
Contact nowEvent cooperation requestsContact nowSend your request for event cooperation directly here.
Discover moreHelp & contactDiscover moreNoch offene Fragen? Nutzen Sie unseren Hilfebereich zu allen Themen rund um die Outletcity Metzingen.
¹ By sales area or size - Market report "Outlet Centres in Europe", p. 32 (June 2025) produced by ecostra GmbH, https://ecostra.com/wp-content/uploads/2025/06/outlet-centres-europe_2025-06.pdf
