One brand, many models
The SWATCH is a must-have for every season. There is a model to suit every occasion: while the funky plastic watch makes a simple jeans-based ensemble into a hip on-trend look, traditional styles turn heads when worn with the more elegant models in stainless steel. The cult watches with the cheeky details have been collectors' items for a long time and it is particularly the limited special editions with a platinum case or a diamond bezel that make every collector's heart beat faster.
SWATCH – watches which shake the world
The Swiss watch brand SWATCH has been turning the world of watches upside down for the last 25 years and making time an adventure! Founded in 1983 by Nicolas G. Hayek and today presided over by Arlette-Elsa Emch, SWATCH is one of the trendiest fashion brands in the world. The first watches startled the public with their provocative spirit, innovative design and massive success. With the launch of Swatch Bijoux in 2000, the Swiss cult brand extended the range to include a fashionable and creative jewellery collection.