We are only parting ways with the logo featuring the stylised square bag, which has been the face of OUTLETCITY for decades. In close cooperation with internationally renowned advertising agency Leo Burnett, a premium brand identity has been created to reflect the company’s new strategic focus. The newly designed trademark now features clean, modern lettering. It represents fashion expertise, internationality and self-confidence and forms the harmonious roof under which all brands at OUTLETCITY find a home.
As well as the new design concept, the image campaign also conveys clear messages. Fashion enthusiasts will find exactly what they are looking for – without being too mainstream. The awardwinning architecture exudes a real fascination – without being a museum. OUTLETCITY is an important destination for city trips – without being a metropolis. Around four million visitors to OUTLETCITY each year are proof that it has long since become an important tourist destination. An outlet that has well and truly outgrown the classic image. With an omnichannel concept, the pioneer of factory sales is well on track for the future and providing a response to people’s changing needs and shopping preferences. Via the digital shopping cart, two million parcels have been sent out to customers in Germany, Austria and Switzerland. Building a bridge between the digital shopping world and classic retail has been more than successful. In future, OUTLETCITY METZINGEN will offer an all-round lifestyle experience with its own customer club and a wide range of services that will enthuse its visitors.