Europe's largest outlet* for premium & luxury brands

Germany’s leading premium & luxury outlet

Germany’s no. 1 outlet for premium and luxury brands, Outletcity Metzingen offers a unique brand portfolio with global appeal.

Exclusive customer database

Over 1 million Club members and Online Shop customers, including 17,000 Gold members, with access to 400+ premium and luxury brands exclusively for registered members.

Central-European catchment area

Located in the middle of a city, rich in international clientele. Just two hours from Frankfurt, Munich and Zurich, and Stuttgart is just 20 minutes away.

Excellent hospitality

Thanks to an on-site hotel, the length and quality of a guest’s stay reaches new heights and includes special services like Tax-Free, Personal Shopping, an exclusive Lounge and conference rooms.

Omnichannel outlet

The only outlet with its own Online Shop (consignment, purchasing and marketplace model)

Named number one by Ecostra

Europe’s most economical outlet and best outlet manager

Culinary spread

15 restaurants with 1,600 seats altogether

Moxy hotel meets Metzingen

Urban & international lifestyle hotel of the Marriott Group with over 200 rooms in the heart of Outletcity

Unique city-in-the-city concept

With this unique factor and impressive infrastructure, Outletcity offers a rich variety of on-location experiences.

Brand building and brand protection

Outletcity Metzingen is a destination for brands with high standards

4.5 million

visitors (85% EU, 15% international)

60,000 m²

Sales area in Europe's largest outlet*

Over 170 brands

have a store at Outletcity Metzingen

30%

turnover generated by international guests

Over 400 brands

on our Online Shop

70 million

digital traffic (app, etc.)

185 nationalities

visit Outletcity

4 hours

length of average stay in Outletcity

Online Shop

The Online Shop offers a curated selection of over 400 premium and luxury brands. Three flexible sales models are available for marketing products to the 1-million-strong user base. Namely: marketplace, wholesale and commission

O/Club

Outletcity Club is Outletcity’s loyalty programme and enables insights into over 1 million Outletcity customers about their purchasing behaviour and preferences. Club members enjoy special services and exclusive invitations in return.

Designer area

The Designer area is an exclusive shopping area personalized for the individual preferences in luxury brands.