Pepe Jeans Background
Pepe Jeans was founded in 1973 in London by three brothers from Nigeria: Nitin, Arun and Milan Shah. They had the vision of the perfect pair of jeans which, in their view, had yet to appear on the market. Just a few years later, Pepe Jeans was and still is one of the most successful denim labels. Represented in over 60 countries throughout the world and a favourite with countless enthusiasts including celebrities Cristiano Ronaldo, Sienna Miller, Ashton Kutcher and IT-girl Alexa Chung, the fashion label's fan community is growing.
Pepe Jeans Philosophy & Style
The brand does its own thing. Individual styles and wash shades allow every wearer to express his or her own personality. Fresh colours, unusual patterns and special fabrics make the style of the label so unmistakeable. With many years of design experience and fizzing with creative ideas, the London label thrills the fashion world thanks to an international design team which listens to the street, regularly seeking out trends and street style where the scene comes together.