LACOSTE - Naturally elegant and sportily casual
LACOSTE has a captivating look which combines crisp leisure chic and discreet sportiness. Comfortable, traditional and easy, timeless and elegant – style icon Jackie Kennedy recognised these qualities quite some time ago. The brand with the crocodile still enjoys popularity amongst celebrities today, which is not surprising. Exciting colours and flowing, comfortable fabrics of the highest quality result in relaxed everyday styles with which one is always fully on-trend.
This is what you call cult: the polo shirt from LACOSTE
Originally, the famous polo shirt was created as a tennis shirt with special ribbed fabric to make it lighter than the normal white shirts worn up to then. Like tennis shirts, the first polo shirt was white.
The French brand has its logo courtesy of René Lacoste, whose nickname was "the Crocodile". A friend named Robert Georges drew a crocodile for him and embroidered it on a blazer which René wore during his triumphs.
LACOSTE was the first fashion company to place its logo on the front of its clothes, where it was clearly visible. Unlike that of other manufacturers, the logo is not embroidered but sewn on.
Lacoste: From tennis star to the founder of a trendsetting label
Founded in 1933 by the French tennis legend René Lacoste as a manufacturer of sportswear, the clothing firm LACOSTE is today an internationally renowned cult label for lifestyle and fashion. It is still run by the LACOSTE family, or René Lacoste's son, to be more precise. The company is now represented throughout the world in 110 countries. It is still headquartered in Paris. It uses its profits to support global environmental protection and – what else – the protection of crocodiles in their natural habitat.