La Perla Outlet Store*

Reutlinger Straße 49-53 | D-72555 Metzingen
Mon-Fri 10am - 8pm | Sat 9am - 8pm


La Perla outlet: Italian luxury and design

The La Perla outlet at the OUTLETCITY METZINGEN sets the pulses of men and women alike racing. Today, La Perla lingerie is synonymous with Italian luxury and design in the underwear and swimwear sector. Artistic heritage, knowledge of the female body, the combination of innovation and tradition and strong Italian roots are the founding values behind La Perla. In 1954 talented corset maker Ada Masotti began creating La Perla lingerie back when more emphasis was being placed on the female form. Her aim was to replace the traditional black, white and skin-coloured underwear and introduce innovative designs featuring colours, patterns and shapes beneath women’s clothing. She went on to found La Perla and the Masotti family defined underwear as a clothing accessory. During the 1960s, she designed the first La Perla swimwear collections with the La Perla bikini and La Perla swimsuit and, by doing so, became a pioneer in ladies swimwear.

Sensuality, elegance and value

The three fundamental values behind the La Perla brand are sensuality, elegance and value, as reflected in its design and workmanship. That is also the motto of founder Ada Masotti: “Never compromise when it comes to quality and innovation”. La Perla underwear and swimwear is only manufactured using high-quality materials and stands out due to its unique details. The sophisticated cuts and embroidery make the La Perla bra into something extra special and emphasises the femininity of its wearer. The pearl, packaged in a jewellery box lined with red velvet, has come to be regarded as a symbol of harmony, luxury and femininity and, with its perfect curves, served as the inspiration behind the brand name La Perla. This symbolism is still discernible today in the perfection behind the craftsmanship and workmanship that goes into the products.

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Italian smoothness to wear over and under

The La Perla outlet in Metzingen provides visitors with a huge range at discounted prices. La Perla lingerie and underwear can be worn both for a luxurious feeling beneath clothing and for intimate tête-à-têtes. Swimwear is also available here, captivating with detailed embroidery, embellishments or even decorative pleats. The collections are rounded off with exclusive garments that can be worn in public or in private.