O’NEILL – Californian lifestyle and sport
From a small surf shop in Santa Cruz in California to one of the best-known and most popular surf, snow and lifestyle brands in the world: a success story for the American label and its founder, Jack O'Neill. As a real beach boy, surfing enthusiast and visionary, he developed the first neoprene suit in 1957, opening up a new world to divers and surfers.
From garage sales to a leading sports brand – the O'NEILL success story
Initially, Jack O’Neill sold the neoprene suits and surfing gear to his surfing friends from his garage. However, the revolutionary surfwear soon became so popular that the small shop was unable to keep up with demand. Thanks to his invention, surfing was now possible at any time of the year, no matter what the temperature was.
From the first neoprene suit and the first surf leash, to the first seamless surfing shorts and pioneering textiles with electronic features, Jack O'Neill's spirit constantly drives the brand forward. Clearly focussed on innovations in style and technology, the surfing fashion manufacturer is fully dedicated to action sports and is today a market leader in sports, beach and lifestyle wear and innovative boardriding products. O'NEILL sportswear collections for women and men.